TY  - BOOK
AU  - Lokuge, Piumi Indeevary
AU  - Dr. Thanuja D. Ambegoda
TI  - Improving customer relationship management process in E-commerce platforms using AI-driven personalization and customization
PY  - 2024///]
KW  - ARTIFICIAL INTELLIGENCE
KW  - E-COMMERCE
KW  - CUSTOMER RELATIONSHIP MANAGEMENT
KW  - CUSTOMER SATISFACTION
KW  - DATA SECURITY
KW  - DATA PRIVACY
KW  - COMPUTER SCIENCE AND ENGINEERING-Dissertation
KW  - MBA in Information Technology
ER  -