TY  - BOOK
AU  - Kotler, Philip 
AU  - Armstrong, Gary
AU  - Agnihotri, Prafulla Y.
TI  - Principles of marketing
SN  - 9789352865611
PY  - 2018///
CY  - Noida
PB  - Pearson India Education Services
KW  -  MARKETING
KW  - MARKETING-Management
KW  - MARKETING-Management-Textbooks
ER  -