TY  - BOOK
AU  - Gronroos, Christian	
TI  - Service management and marketing : : customer management in service competition	
SN  - 9788126512874	
PY  - 2007///
CY  - New Delhi
PB  - John Wiley
KW  - MARKETING
KW  - SERVICE INDUSTRIES-Marketing
KW  - CUSTOMER SERVICES
ER  -