TY - BOOK AU - Herath, Herath Mudiyanselage Umesha Kumari AU - Dr. H.M.N. Dilum Bandara TI - Critical success factors for self-driven marketing on social media: a case study of the Sri Lankan boutique hotel industry PY - 2018///] KW - COMPUTER SCIENCE AND ENGINEERING-Dissertations KW - COMPUTER SCIENCE-Dissertations KW - INFORMATION TECHNOLOGY - Dissertations KW - SOCIAL MEDIA MARKETING KW - SOCIAL MEDIA KW - BOUTIQUE HOTELS- Sri Lanka KW - MBA in Information Technology UR - http://dl.lib.mrt.ac.lk/handle/123/16307 ER -