TY  - BOOK
AU  - Hair, Joseph F.
AU  - Celsi, Mary Wolfinbarger
AU  - Ortinau, David J.
AU  - Bush, Robert P.
AU  - Bush, Robert P.
TI  - Essentials of marketing research
SN  - 9780078028816
PY  - 2013///
CY  - New York
PB  - McGraw-Hill
KW  - MARKETING RESEARCH
ER  -