TY  - BOOK
AU  - Kerin, Roger A.
AU  - Hartley, Steven W.
AU  - Rudelius, William
TI  - Marketing: the core
SN  - 9780078028922
PY  - 2013///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - MARKETING
ER  -