TY - GEN AU - Hair, Josegh F. AU - Hult, G. Tomas M. AU - Ringle, Christian M. AU - Sarstedt, Marko TI - A Primer on partial least squares structural equation modeling(PLS-SEM) SN - 9781483377445 PY - 2017/// CY - Thousand Oaks PB - SAGE Publication Inc. KW - LEAST SQUARES KW - STRUCTURAL EQUATION MODELLING ER -