TY  - GEN
AU  - Sullivan, Luke
AU  - Boches, Edward
TI  - Hey whipple, squeeze this : : the classic guide to creating great ads 
SN  - 9781119164005
PY  - 2016///
CY  - Hoboken
PB  - John Wiley
KW  - ADVERTISING COPY
KW  - Advertising and promotion
N1  - Bibliography & index included
ER  -