TY - BOOK AU - Hamper, Robert J. TI - The Ultimate guide to strategic marketing : : real world methods for developing successful, long-term marketing plans SN - 9780071809092 PY - 2014/// CY - New York PB - McGraw-Hill Education KW - MARKETING KW - MARKETING-Research KW - STRATEGIC PLANNING KW - BUSINESS PLANNING N1 - Index included ER -