TY  - BOOK
AU  - Hamper, Robert J. 
TI  - The Ultimate guide to strategic marketing : : real world methods for developing successful, long-term marketing plans
SN  - 9780071809092
PY  - 2014///
CY  - New York
PB  - McGraw-Hill Education
KW  - MARKETING
KW  - MARKETING-Research
KW  - STRATEGIC PLANNING
KW  - BUSINESS PLANNING
N1  - Index included
ER  -