TY  - GEN
AU  - Bruner, Gordon C. 
AU  - Hensel, Paul J.
AU  - James, Karen E.
TI  - Marketing scales handbook : : a compilation of multi-item measures for consumer behavior & advertisting vol. IV
SN  - 1587992051
PY  - 2005///
CY  - [Mason]
PB  - Thomson South-Western
KW  - MARKETING RESEARCH-STATISTICAL METHODS-Handbooks,manual,etc
KW  - SCAILING(SOCIAL SCIENCES)-Handbooks,manual,etc
N1  - Index included
ER  -