TY  - GEN
AU  - Dunn, Michael E.
AU  - Halsall, Chris
TI  - The Marketing accountability imperative : driving superior returns on marketing investments
SN  - 9780787998325
PY  - 2009///
CY  - [San Francisco]
PB  - Jossey-Bass
KW  - MARKETING-MANAGEMENT
KW  - MARKETING-COST EFFECTIVENESS
N1  - Index included
ER  -