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Go logo! : a handbook to the art of global branding : 12 keys to creating successful global brands

By: Cato, MacLanguage: English Publisher: Massachusetts Rockport Publishers 2010Description: 208p. : ill., photo. (col.)ISBN: 9781592535170Subject(s): ART | DESIGN | TRADEMARKS | BRAND NAME PRODUCTS | MARKETING | ADVERTISING | CONSUMER BEHAVIOR | IDENTITY (PSYCHOLOGY) | EMOTIONS - Social Aspects
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Permanent Reference Collection
7.05:659.126 C3 (Browse shelf) Not For Loan 96516
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Browsing Library, University of Moratuwa shelves, Shelving location: Permanent Reference Collection Close shelf browser
7.05:659.126 A3 Masters of design : logos and identity : a collective of the world's most inspiring logo designers 7.05:659.126 B3 Basic logos 7.05:659.126 B7 Brand identity now! 7.05:659.126 C3 Go logo! : a handbook to the art of global branding : 7.05:659.126 C3 American corporate identity 2009 7.05:659.126 C5 Lord of the logos : 7.05:659.126 F5 Logolounge 5 :

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