Marketing communication : principles and practice
Language: EN Publisher: London Routledge 2002Description: xxv, 389pISBN: 0415230403Subject(s): COMMUNICATION IN MARKETINGItem type | Current location | Call number | Shelving info | Status | Date due | Barcode | Item holds |
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
659.1 V3 (Browse shelf) | 03-40-02 | Available | 85840 |
Total holds: 0
Browsing Library, University of Moratuwa shelves, Shelving location: Lending Collection Close shelf browser
659.1 P4 Visual merchandising and display | 659.1 R5 Positioning: | 659.1 S5 Advertising, promotion, and other aspects of integrated marketing communications | 659.1 V3 Marketing communication : principles and practice | 659.1 W4 Advertising principles and practice | 659.1:005.32 F4 The Psychology of advertising | 659.1:005.32 R5 Positioning : |
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