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Market-led strategic change : a guide to transforming the process of going to market

By: Piercy, Nigel FLanguage: EN Series: The Chartered Institute of Marketing/Butterworth-Heinemann marketing seriesPublisher: Oxford Butterworth-Heinemann 2002Edition: 3rd edDescription: xvi, 762p. : illISBN: 075065225XSubject(s): MARKETING
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8 P5 (Browse shelf) 03-40-02 Available 75055
Total holds: 0

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