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Marketing research : measurement and method

By: Tull, Donald S. Contributor(s): Hawkins, Del ILanguage: English Publisher: New Delhi PHI Learning 1993Edition: 6th edDescription: xviii, 863, [46]p. : charts, graphs, ill., photos, Glossary and index includedISBN: 9788120309616Subject(s): MARKETING - Research | MARKETING - Research Methodology
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8:001.8 T8 (Browse shelf) 03-40-02-08 Available 114655
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