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Hey whipple, squeeze this : the classic guide to creating great ads

By: Sullivan, LukeContributor(s): Boches, EdwardLanguage: English Publisher: Hoboken John Wiley 2016Edition: 5th edDescription: ix, 438p. : ill., photosISBN: 9781119164005Subject(s): ADVERTISING COPY | Advertising and promotion
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
659.12 S8 (Browse shelf) 03-40-02 Available 110969
Total holds: 0
Browsing Library, University of Moratuwa shelves, Shelving location: Lending Collection Close shelf browser
659.1:005.32 F4 The Psychology of advertising  659.1:005.32 R5 Positioning : 659.1.013 G6 Reading ads socially 659.12 S8 Hey whipple, squeeze this : 659.12 V4 How to make it as an advertising creative 659.12(540) V8 Design : 659.126 S4 Brand positioning : strategies for competitive advantage

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