International handbook of advertising (Record no. 7116)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 003340000a22001330004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160406b1964 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 659.1 |
| Call Number | D8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Dunn, S. Watson |
| 245 ## - TITLE STATEMENT | |
| Title | International handbook of advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | McGraw Hill |
| Date of Copyright | 1964 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 788p. : ill. |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 12/01/2014 | 03-40-02 | 659.1 D8 | 9412 | 12/01/2014 | 12/01/2014 | Book |