Designing brand experiences (Record no. 41357)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006850000a22002530004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160205b2006 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9781401848873 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 7.05:659.12 |
| Call Number | L3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Landa, Robin |
| 245 ## - TITLE STATEMENT | |
| Title | Designing brand experiences |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Boston |
| Name of Publisher | Wadsworth |
| Date of Copyright | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxii, 270p. : |
| Physical Details | col. ill., col. photos. |
| 500 ## - GENERAL NOTE | |
| General Note | Glossary, bibliography and index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRANDING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PROMOTIONS-Goods and services |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | SIGNS AND SYMBOLS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | GRAPHIC ARTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMERCIAL ART |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PICTURES |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Permanent Reference Collection | 22/01/2014 | 2 | 7.05:659.12 L3 | 96197 | 04/10/2016 | 15/09/2016 | 22/01/2014 | Book |