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Marketing (Record no. 31448)

000 -LEADER
fixed length control field 005240000a22002170004500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073660310
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number E8
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title EN
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Etzel, Michael J.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Bruce J.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Stanton, William J.
245 ## - TITLE STATEMENT
Title Marketing
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc. Boston
Name of publisher, distributor, etc. McGraw-Hill/Irwin
Date of publication, distribution, etc. 2001
300 ## - PHYSICAL DESCRIPTION
Extent various paging : ill., col. photos.
500 ## - GENERAL NOTE
General note Index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element MARKETING
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element SALES
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Book
Koha issues (borrowed), all copies 2
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Serial Enumeration / chronology Total Checkouts Full call number Barcode Date last seen Date checked out Price effective from Koha item type Total Renewals
          Library, University of Moratuwa Library, University of Moratuwa Lending Collection 22/01/2014 03-40-02 1 658.8 E8 82081 02/11/2018 29/10/2018 22/01/2014 Book  
          Library, University of Moratuwa Library, University of Moratuwa Lending Collection 22/01/2014 03-40-02 1 658.8 E8 82082 04/09/2019 25/07/2019 22/01/2014 Book 1

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