Evaluating the ethical conduct of using personal data for digital marketing : (Record no. 184489)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00911nam a2200253 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250502t2024 ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 004:65(043) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Thesis |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Shanika, Hewa Aluthsahala Arachchilage Thilini Nishadhi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Dr. H.A.C. Hettiarachchi |
| Relator Term | supervisor |
| 245 ## - TITLE STATEMENT | |
| Title | Evaluating the ethical conduct of using personal data for digital marketing : |
| Remainder of title | a user perspective study |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of Copyright | [2024] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | x, 75p. : col. charts, col. ill., tables, |
| Accompanying Material | CD-ROM |
| 502 ## - DISSERTATION NOTE | |
| Department | Department of Computer Science & Engineering |
| Faculty | Faculty of Engineering |
| Name of granting institution | University of Moratuwa |
| Year of Granted | 2024 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Degree Type | MBA in Information Technology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | DIGITAL MARKETING-Ethics |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | DIGITAL MARKETING-User Perception |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | DATA PRIVACY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | DATA SECURITY |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | YOUNG ADULTS-Consumer Behaviour |
| 9 (RLIN) | 29823 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | YOUTH-Sri Lanka |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMPUTER SCIENCE AND ENGINEERING-Dissertation |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Shelving Number | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 21/11/2024 | Donations | DCS 06/314 | 004:65(043) | TH5701 | 21/11/2024 | LB/TH/37/2024 | 21/11/2024 | Thesis |