B2B Marketing : (Record no. 183692)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00599nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240730t2014 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9788131520796 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | H8 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Hutt, Michael D. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Sharma, Dheeraj |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Speh, Thomas W. |
| 245 ## - TITLE STATEMENT | |
| Title | B2B Marketing : |
| Remainder of title | a South-Asian perspective |
| 250 ## - EDITION STATEMENT | |
| Edition | 11th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Delhi |
| Name of Publisher | Cengage Learning India |
| Date of Copyright | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix, 522p. : col. diagrams, col. ill., col. photos, tables, |
| Physical Details | Index inclued |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INDUSTRIAL MARKETING MANAGEMENT |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Universal Decimal Classification | Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 01/04/2024 | DON | 3900.00 | 03-40-02-04 | 1 | 658.8 H8 | D3505 | 16/08/2024 | 09/08/2024 | LB/DON/21/2024 | 3900.00 | 01/04/2024 | Book |