Effectiveness of celebrity endorsements in Sri Lanka's men's wear industry (Record no. 181548)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00946nam a2200277 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230808t2022 ||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.11(043) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Thesis |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Hettiarachchi, Thisari Kavisha |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Dr. R. Matharaarachchi |
| Relator Term | supervisor |
| 245 ## - TITLE STATEMENT | |
| Title | Effectiveness of celebrity endorsements in Sri Lanka's men's wear industry |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of Copyright | [2022] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vi, 53p. : col. graph, ill.(some col.) table, |
| Accompanying Material | CD-ROM |
| 502 ## - DISSERTATION NOTE | |
| Department | Department of Management of Technology |
| Faculty | Faculty of Business |
| Name of granting institution | University of Moratuwa |
| Year of Granted | 2022 |
| 658 ## - INDEX TERM--CURRICULUM OBJECTIVE | |
| Degree Type | MBA in Entrepreneurship |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| URL | <a href="http://dl.lib.uom.lk/handle/123/21772">http://dl.lib.uom.lk/handle/123/21772</a> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ATTRACTIVENESS |
| 9 (RLIN) | 25897 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CREDIBILITY |
| 9 (RLIN) | 25898 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MEANING TRANSFERRED |
| 9 (RLIN) | 19092 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PURCHASE INTENTION |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND AWARENESS |
| 9 (RLIN) | 6295 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS - Dissertation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MANAGEMENT OF TECHNOLOGY - Dissertation |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ENTREPRENUERSHIP- Dissertation |
| 9 (RLIN) | 26161 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Shelving Number | Full call number | Barcode | Date last seen | Donation number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Thesis Collection | 28/10/2022 | Donations | MOT 05/14 | 658.11(043) | TH4909 | 28/10/2022 | LB/TH/32/2022 | 28/10/2022 | Thesis |