Business to business marketing (Record no. 179384)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00670 a2200217 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210407t2011 ||||| |||| 00| eng d |
| 020 ## - ISBN | |
| ISBN | 9788132107460 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | B7 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Brennan, Ross |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Canning, Louise |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | McDowell, Raymond |
| 245 ## - TITLE STATEMENT | |
| Title | Business to business marketing |
| 250 ## - EDITION STATEMENT | |
| Edition | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Delhi |
| Name of Publisher | SAGE publications |
| Date of Copyright | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxi, 386p. : charts, ill., tables |
| Physical Details | Glossary, index included |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Advanced marketing series |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING MANAGEMENT |
| 9 (RLIN) | 9781 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | INDUSTRIAL MARKETING-Case Studies |
| 9 (RLIN) | 17087 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Cost, normal purchase price | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 04/01/2021 | 1384.00 | 03-40-02-02 | 1 | 658.8 B7 | 113955 | 20/07/2021 | 05/07/2021 | 1730.00 | 04/01/2021 | Book |