The Ultimate guide to strategic marketing : (Record no. 170961)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00633nam a2200205 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 160617t2014 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780071809092 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8:005.5 |
| Call Number | H3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Hamper, Robert J. |
| 245 ## - TITLE STATEMENT | |
| Title | The Ultimate guide to strategic marketing : |
| Remainder of title | real world methods for developing successful, long-term marketing plans |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New York |
| Name of Publisher | McGraw-Hill Education |
| Date of Copyright | 2014 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii, 304p. : ill. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-Research |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | STRATEGIC PLANNING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BUSINESS PLANNING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Shelving Number | Actual Value (Donation) | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 15/06/2016 | Donations | 15319.20 | 03-40-02 | 104.00 | 1 | 658.8:005.5 H3 | 110400 | 08/07/2016 | 01/07/2016 | LB/DON/108/2016 | 15/06/2016 | Book | USD ($) |