Marketing management (Record no. 168798)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00553nam a2200193 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 191106t2012 ||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 9780273753360 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | K6 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kotler, Philip |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Supervisor | Keller, Kevin Lane |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management |
| 250 ## - EDITION STATEMENT | |
| Edition | 14th ed. (Global ed.) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | Boston |
| Name of Publisher | Pearson |
| Date of Copyright | 2012 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | various paging : col. ill., photos, tables, |
| Physical Details | glossary and index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING-Management |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Source of acquisition | Shelving Number | Actual Value (Donation) | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date last borrowed | Donation number | Price effective from | Koha item type | Actual Currency (Donation) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 10/06/2015 | Donations | 03-40-02-07 | 2734.00 | 16 | 3 | 658.8 K6 | 108871 | 07/02/2023 | 16/11/2022 | LB/DON/23/15 | 10/06/2015 | Book | Sri Lankan Rupee |