Colour as a tool in developing brand identity through television media with special reference to beverage advertising (Record no. 167567)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 007680000a22002170004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150715t2007 xxu||||| |||| 00| 0 eng d |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 72.01(047.31) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Report |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Kulethileke, W.A.S. |
| 245 ## - TITLE STATEMENT | |
| Title | Colour as a tool in developing brand identity through television media with special reference to beverage advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Date of Copyright | [2007] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 51p. : photos |
| 500 ## - GENERAL NOTE | |
| General Note | An Essay sumbitted to the Department of Architecture for the final exam in B. Design ; Bibliography end of the chapter. |
| 502 ## - DISSERTATION NOTE | |
| Name of granting institution | University of Moratuwa |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRAND IDENTITY-COLOUR |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMUNICATION-EFFECTIVE |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMUNICATION-SOCIAL ASPECTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | TELEVISION - COLOUR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Shelving Number | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Project Report (UG) | 26/05/2015 | B. Design 87 | 72.01(047.31) | N2824 | 26/05/2015 | 26/05/2015 | Report |