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The Marketing accountability imperative : driving superior returns on marketing investments (Record no. 145876)

000 -LEADER
fixed length control field	005750000a22001930004500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	150904t2009 xxu\|\|\|\|\| \|\|\|\| 00\| 0 eng d
020 ## - ISBN
ISBN	9780787998325
041 ## - LANGUAGE
Language	English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Classification Number	336.76
Call Number	D8
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Item Type	Book
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author	Dunn, Michael E.
100 ## - MAIN ENTRY--PERSONAL NAME
Personal Author	Halsall, Chris
245 ## - TITLE STATEMENT
Title	The Marketing accountability imperative : driving superior returns on marketing investments
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of Publication	[San Francisco]
Name of Publisher	Jossey-Bass
Date of Copyright	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xiv,450p. ; ill.
500 ## - GENERAL NOTE
General Note	Index included
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	MARKETING-MANAGEMENT
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical Term	MARKETING-COST EFFECTIVENESS

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Shelving Number	Total Checkouts	Full call number	Barcode	Date last seen	Price effective from	Koha item type
					Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	20/05/2015	03-08-02		336.76 D8	105183	20/05/2015	20/05/2015	Book
					Library, University of Moratuwa	Library, University of Moratuwa	Lending Collection	20/05/2015	03-08-02		336.76 D8	105184	20/05/2015	20/05/2015	Book

Library, University of Moratuwa, Sri Lanka