Advertising by design : generating and designing creative ideas across media (Record no. 145026)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 006750000a22002410004500 |
| 020 ## - ISBN | |
| ISBN | 9780470362686 |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 7.05:659.1 |
| Call Number | L3 |
| 041 ## - LANGUAGE | |
| Language | |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Landa, Robin |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising by design : generating and designing creative ideas across media |
| 250 ## - EDITION STATEMENT | |
| Edition | 2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | New Jersey |
| Name of Publisher | John Wiley & Sons |
| Date of Copyright | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 272p. : col. photos. |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | ADVERTISING |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | TRADEMARKS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | BRANDING |
| 9 (RLIN) | 3772 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | PROMOTIONS-Goods and Services |
| 9 (RLIN) | 22043 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | GRAPHIC ARTS |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | COMMERCIAL ART |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | CREATIVE ABILITY |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type | Shelving Number | Total Renewals |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Library, University of Moratuwa | Library, University of Moratuwa | Permanent Reference Collection | 20/05/2015 | 1 | 7.05:659.1 L3 | 103443 | 15/09/2016 | 29/08/2016 | 20/05/2015 | Book | ||||||
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 20/05/2015 | 13 | 7.05:659.1 L3 | 103469 | 15/08/2023 | 19/07/2023 | 20/05/2015 | Book | 03-50-01 | 4 |