The Marketing book (Record no. 119823)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 004140000a22001690004500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 150720t1987 xxu||||| |||| 00| 0 eng d |
| 020 ## - ISBN | |
| ISBN | 0434900842 |
| 041 ## - LANGUAGE | |
| Language | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Classification Number | 658.8 |
| Call Number | B3 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Item Type | Book |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal Author | Baker, Michael J. ed. |
| 245 ## - TITLE STATEMENT | |
| Title | The Marketing book |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of Publication | London |
| Name of Publisher | Heinemann |
| Date of Copyright | 1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxv, 441p. : ill., tables |
| 500 ## - GENERAL NOTE | |
| General Note | Index included |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical Term | MARKETING |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent location | Current location | Shelving location | Shelving Number | Total Checkouts | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library, University of Moratuwa | Library, University of Moratuwa | Lending Collection | 03-40-02 | 658.8 B3 | 48957 | Book |