Library, University of Moratuwa, Sri Lanka catalog

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Abrams, Bill

The Observational research handbook : understanding how consumers live with your product - Illinois NTC Business Books 2000 - xxiv, 277p. : photos

At head of title: American Marketing Association

ISBN: 065800073X

Subjects--Topical Terms:
MARKETING
CONSUMER BEHAVIOUR
MARKET SURVEYS-Observational Research

Universal Decimal Class. No.: 658.8.012.12 / A2

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