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Improving customer relationship management process in E-commerce platforms using AI-driven personalization and customization

Lokuge, Piumi Indeevary

Improving customer relationship management process in E-commerce platforms using AI-driven personalization and customization - [2024] - xi, 73p. : charts, tables, CD-ROM

Subjects--Topical Terms:
ARTIFICIAL INTELLIGENCE
E-COMMERCE
CUSTOMER RELATIONSHIP MANAGEMENT
CUSTOMER SATISFACTION
DATA SECURITY
DATA PRIVACY
COMPUTER SCIENCE AND ENGINEERING-Dissertation

Index Terms--Curriculum Objective:
MBA in Information Technology

Universal Decimal Class. No.: 004:65(043)

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