Library, University of Moratuwa, Sri Lanka catalog

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Gurunathasivam, Sangeetha

Social listening practices towards social CRM and customer relationship performance in fast-food industry in Sri Lanka - [2022] - xii, 139p. : col. chart, col. graph, ill, table, CD-ROM

Subjects--Topical Terms:
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT
SOCIAL CRM
CUSTOMER RELATIONSHIP PERFORMANCE
CUSTOMER RELATIONSHIP ORIENTATION (CRO)
SOCIAL MEDIA TECHNOLOGY
FASTFOOD INDUSTRY
SOCIAL LISTENING PRACTICES
BUSINESS - Dissertation
ENTREPRENUERSHIP- Dissertation
MANAGEMENT OF TECHNOLOGY - Dissertation

Index Terms--Curriculum Objective:
MBA in Entrepreneurship

Universal Decimal Class. No.: 658.11(043)

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