Library, University of Moratuwa, Sri Lanka catalog

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Gronroos, Christian

Service management and marketing : customer management in service competition - 3rd ed. - New Delhi John Wiley 2007 - x, 483p. : charts, ill., tables, Index included

ISBN: 9788126512874

Subjects--Topical Terms:
MARKETING
SERVICE INDUSTRIES-Marketing
CUSTOMER SERVICES

Universal Decimal Class. No.: 658.8 / G7

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