Library, University of Moratuwa, Sri Lanka catalog

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Barry, Pete

The Advertising concept book think now, design later : a complete guide to creative ideas, strategies and campaigns - 3rd rd. - London Thames & Hudson 2016 - 320p. : ill. Glossary & index included

over 500 illustrations

ISBN: 9780500518984

Subjects--Topical Terms:
ADVERTISING
Advertising campaigns
Advertising copy

Universal Decimal Class. No.: 659.1 / B3

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