Schiffman, Leon G. Kanuk, Leslie Lazar Wisenblit, Joseph
Consumer behavior - 10th ed. - Upper Saddle River Pearson 2010 - xviii, 518, [56]p. : ill., col. photos.
Glossary and index included
9780135053010
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR - Research
MARKETING
658.8.012.1 / S4
Consumer behavior - 10th ed. - Upper Saddle River Pearson 2010 - xviii, 518, [56]p. : ill., col. photos.
Glossary and index included
9780135053010
CONSUMER BEHAVIOUR
CONSUMER BEHAVIOUR - Research
MARKETING
658.8.012.1 / S4