| 000 | 00923nam a2200241 4500 | ||
|---|---|---|---|
| 008 | 220126t2021 ||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 080 | _a62:65(043) | ||
| 100 | _aThashani, E.W.A. | ||
| 245 |
_aImpact of online gamification preferences on brand engagement and brand attitudes : _ba case of millennial customers in Sri Lankan mobile service industry |
||
| 260 | _c[2021] | ||
| 300 |
_axi, 93p. : charts, graphs(some col.), col. maps, tables, _eCD-ROM |
||
| 502 |
_cTM _dFAC_M _gUniversity of Moratuwa _o21 |
||
| 650 |
_a BRAND ENGAGEMENT _96295 |
||
| 650 |
_aBRAND ATTITUDES _96295 |
||
| 650 |
_aGAMIFICATION _919576 |
||
| 650 | _aMOBILE SERVICE INDUSTRY - Sri Lanka | ||
| 650 | _aMANAGEMENT OF TECHNOLOGY - Dissertation | ||
| 658 | _aMBA in Management of Technology | ||
| 700 |
_aProf. G.D. Samarasinghe _esup |
||
| 856 | _uhttp://dl.lib.uom.lk/handle/123/18504 | ||
| 942 | _cTH | ||
| 999 |
_c180394 _d180394 |
||