| 000 | 00904nam a2200253 4500 | ||
|---|---|---|---|
| 008 | 220526t2019 ||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 080 | _a62:65(043) | ||
| 100 | _aHerath, H.M.N.R.K. | ||
| 245 |
_aOnline marketing towards MICE destination attractiveness: _bevidence from Sri Lankan tourism industry |
||
| 260 | _c[2019] | ||
| 300 |
_axiii, 107, xvip. : col. charts, col. graphs, tables, _eCD-ROM |
||
| 502 |
_cTM _dFAC_M _gUniversity of Moratuwa _o19 |
||
| 650 | _aONLINE MARKETING | ||
| 650 | _aTOURISM INDUSTRY-Sri Lanka | ||
| 650 |
_aMICE TOURISM _919530 |
||
| 650 |
_aBEHAVIORAL TARGETING _913721 |
||
| 650 |
_aDESTINATION ATTRACTIVENESS _918314 |
||
| 650 | _aMANAGEMENT OF TECHNOLOGY - Dissertation | ||
| 658 | _aMBA in Management of Technology | ||
| 700 |
_aProf. G.D. Samarasinghe _esup |
||
| 856 | _uhttp://dl.lib.uom.lk/handle/123/18187 | ||
| 942 | _cTH | ||
| 999 |
_c180371 _d180371 |
||