| 000 | 00974nam a2200277 4500 | ||
|---|---|---|---|
| 008 | 220128t2021 ||||| |||| 00| 0 eng d | ||
| 041 | _aeng | ||
| 080 | _a658.11(043) | ||
| 100 | _aChathuranga, S.G.A.B. | ||
| 245 |
_aFactors affecting the brand equity of mobil : _ba study of automotive lubricant industry in Sri Lanka |
||
| 260 | _c[2021] | ||
| 300 |
_a100p. : col. graphs, tables, _eCD-ROM |
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| 502 |
_cTM _dFAC_M _gUniversity of Moratuwa _o21 |
||
| 650 |
_aBRAND EQUITY - Mobil _96295 |
||
| 650 |
_aLUBRICANT INDUSTRY- Sri Lanka _919367 |
||
| 650 |
_aBRAND ASSOCIATION _96295 |
||
| 650 |
_aPERCEIVED QUALITY _919368 |
||
| 650 |
_aBRAND AWARENESS _96295 |
||
| 650 |
_aBRAND LOYALTY _96295 |
||
| 650 | _aENTREPRENEURSHIP - Dissertation | ||
| 650 | _aMANAGEMENT OF TECHNOLOGY - Dissertation | ||
| 658 | _aMBA in Entrepreneurship | ||
| 700 |
_aProf. Nalin Abeysekera _esup |
||
| 856 | _uhttp://dl.lib.uom.lk/handle/123/17894 | ||
| 942 | _cTH | ||
| 999 |
_c180348 _d180348 |
||