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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant

by Kim, W. Chan | Mauborgne, Renee.

Language: English Publisher: Boston Harvard Business School 2015Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 K5.

The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

by Treacy, Michael | Wiersema, Fred.

Language: English Publisher: New York Basic Books 1995Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 T7.

Divide and conquer : target your customers through market segmentation

by Webber, Harry.

Language: English Publisher: New York John Wiley & Sons 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89 W4.


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