Refine your search
Availability
-
Authors
- Kim, W. Chan (1)
- Mauborgne, Renee (1)
- Treacy, Michael (1)
- Webber, Harry (1)
- Wiersema, Fred (1)
-
Holding libraries
-
Item types
- Book (3)
-
Locations
-
Topics
- COMPETITION (1)
- CUSTOMER RELATIONS (2)
- MARKET SEGMENTATION (3)
- MARKETING (2)
- NEW PRODUCTS (1)