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Online marketing towards MICE destination attractiveness: evidence from Sri Lankan tourism industry

By: Herath, H.M.N.R.KContributor(s): Prof. G.D. Samarasinghe [supervisor]Language: English Publisher: [2019]Description: xiii, 107, xvip. : col. charts, col. graphs, tables, CD-ROMSubject(s): ONLINE MARKETING | TOURISM INDUSTRY-Sri Lanka | MICE TOURISM | BEHAVIORAL TARGETING | DESTINATION ATTRACTIVENESS | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in Management of TechnologyOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2019
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Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
62:65(043) (Browse shelf) MOT 04/391 LB/TH/02/2022 Not For Loan (Restricted Access) TH4625

MBA in Management of Technology

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Department of Management of Technology Faculty of Business University of Moratuwa 2019

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