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Building e loyalty through online marketing communication : a case of overseas higher educational market in Sri Lanka

by Balasubramaniam, Tharshika | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2017]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2017 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Customer perception towards CRM system and its effect on customer loyalty : a case of licensed financial companies in Sri Lanka

by Boralugoda, K.D | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Factors influencing the purchase intention for electric vehicles : a non-users' perspective

by Dissanayake, Ruwan Tharanga Munasin | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of customer perceived value in multi-sided market on business performance of E-channelling in Sri Lanka

by Mathugama, M.V | Prof. G.D. Samarasinghe [supervisor] | Dr. (Mrs.) T.C. Sandanayake [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of managed service contract on service quality of telecommunication industry in Sri Lanka

by Mihiranga, U.K.P | Prof. G.D. Samarasinghe [supervisor] | Ms. G.N. Kuruppu [supervisor].

Language: English Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of online gamification preferences on brand engagement and brand attitudes : a case of millennial customers in Sri Lankan mobile service industry

by Thashani, E.W.A | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2021]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2021 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of perceived organizational determinants on adoption of an effective customer relationship management system

by Jayarathne, W.L.S | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Impact of social media influence on purchase intention : a case of social media users in the private hospital sector in Sri Lanka

by Kalansooriya, Manesh Charuka | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2020]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

The impact of trust and perceived risk on customer intention to use digitaized services : a case in the Sri Lankan telecommunication industry

by Arachchige, Sahani Matara | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Mediating effect of transformational leadership on relationship between open innovation towards value creation : a case in the Sri Lankan ICT sector SMES

by Narangoda, K.V | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2018]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2018 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Online marketing towards MICE destination attractiveness: evidence from Sri Lankan tourism industry

by Herath, H.M.N.R.K | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2019]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2019 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 62:65(043) (1). : Location(s): Thesis Collection Call number: 62:65(043).

Social listening practices towards social CRM and customer relationship performance in fast-food industry in Sri Lanka

by Gurunathasivam, Sangeetha | Prof. G.D. Samarasinghe [supervisor].

Language: English Publisher: [2022]Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022 Online access: Click here to access online Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.11(043) (1). : Location(s): Thesis Collection Call number: 658.11(043) .


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