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Corporate social responsibility : doing the most good for your company and your cause

by Kotler, Philip | Lee, Nancy.

Publisher: Hoboken John Wiley & Sons 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658:005.35 K6.

Customer relationship management : concepts and technologies

by Buttle, Francis | Maklan, Stan.

Edition: 3rd ed. Language: English Publisher: London Routledge 2015Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89:005.344 B8.

Customer relationship management : concepts and technologies

by Buttle, Francis.

Edition: 2nd ed.Language: English Publisher: London Routledge 2011Availability: Items available for loan: Library, University of Moratuwa (5). Location(s): Lending Collection Call number: 658.89:005.344 B8.

The Discipline of market leaders : choose your customers, narrow your focus, dominate your market

by Treacy, Michael | Wiersema, Fred.

Language: English Publisher: New York Basic Books 1995Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.8 T7.

Divide and conquer : target your customers through market segmentation

by Webber, Harry.

Language: English Publisher: New York John Wiley & Sons 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89 W4.

The Gamification revolution : how leaders leverage game mechanics to crush the competition

by Zichermann, Gabe | Linder, Joselin.

Language: English Publisher: New York McGraw-Hill Education 2013Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.84 Z5.

Harvard business review on customer relationship management

Language: EN Publisher: Boston Harvard Business School 1998Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.89:005.344 H3.

Managing customer relationships : a strategic framework

by Peppers, Don | Rogers, Martha.

Edition: 2nd ed.Language: English Publisher: Hoboken John Wiley & Sons 2011Availability: Items available for loan: Library, University of Moratuwa (4). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.89:005.344 P4 (1). Location(s): Lending Collection Call number: 658.89:005.344 P4.

We : the ideal customer relationship

by Yastrow, Steve.

Language: English Publisher: New York Select Books Inc. 2007Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 658.818 Y3.


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