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The CRM handbook : a business guide to customer relationship management

by Dyche, Jill.

Language: English Publisher: Boston Addison-Wesley 2002Availability: Items available for loan: Library, University of Moratuwa (2). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.89:005.344 D8 (1). Location(s): Lending Collection Call number: 658.89:005.344 D8.

Managing customer relationships : a strategic framework

by Peppers, Don | Rogers, Martha.

Edition: 2nd ed.Language: English Publisher: Hoboken John Wiley & Sons 2011Availability: Items available for loan: Library, University of Moratuwa (4). Items available for reference: Library, University of Moratuwa Not For LoanCall number: 658.89:005.344 P4 (1). Location(s): Lending Collection Call number: 658.89:005.344 P4.


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