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Divide and conquer : target your customers through market segmentation

By: Webber, HarryLanguage: English Publisher: New York John Wiley & Sons 1998Description: viii, 232pISBN: 0471176338Subject(s): MARKET SEGMENTATION | MARKETING | CUSTOMER RELATIONS
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.89 W4 (Browse shelf) 03-40-02 Available 104106
Total holds: 0

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