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Colour as a tool in developing brand identity through television media with special reference to beverage advertising

by Kulethileke, W.A.S.

Language: English Publisher: [2007]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).

The concept of "visual pollution" in contemporary Sri Lanka outdoor media advertising (with special reference to billboard advertising)

by Weerasinghe, W.R.

Language: English Publisher: [2007]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).

Creative communication identification and understanding of target groups with special reference to young adults

by Korala, Sapumal.

Language: English Publisher: [2007]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).

A Social and psychological analysis of the use of characters in brand promotions

by Gunawardhana, G.M.D.B.

Language: English Publisher: [2008]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).

A Study on the importance of ambient advertising in Sri Lankan advertising arena

by Semasinghe, S.M.I.D.B.

Language: English Publisher: [2007]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).

A Study on the use of graphics in re-launch campaigns to promote brands

by Peelikumbura, P.R.N.

Language: English Publisher: [2008]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).


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