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Brand positioning : strategies for competitive advantage

by Sengupta, Subroto.

Edition: 2nd ed.Language: Publisher: New Delhi Tata McGraw-Hill 2005Availability: Items available for loan: Library, University of Moratuwa (1). Location(s): Lending Collection Call number: 659.126 S4.

A Social and psychological analysis of the use of characters in brand promotions

by Gunawardhana, G.M.D.B.

Language: English Publisher: [2008]Dissertation note: University of Moratuwa Availability: Items available for reference: Library, University of Moratuwa Not For LoanCall number: 72.01(047.31) (1). : Location(s): Project Report (UG) Call number: 72.01(047.31).


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