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Customer relationship management practices towards customer brand engagement : evidence from the hotel industry in Sri Lanka

By: Kumarapeli, K. G. NContributor(s): Dr. G.D. Samarasinghe [supervisor]Language: English Publisher: [2016]Description: CD ROM x, 189p. : illSubject(s): MBA in Management of Technology | MANAGEMENT OF TECHNOLOGY-Dissertations | BUSINESS ADMINISTRATION-Dissertations | HOTEL INDUSTRY-Sri Lanka | CUSTOMER RELATIONSHIP MANAGEMENT(CRM) | CUSTOMER BRAND ENGAGEMENT(CBE) | MARKETING CAPABILITYOnline resources: Click here to access online Dissertation note: University of Moratuwa 2016 Department of Management of Technology Faculty of Engineering
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Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
62:65(043) (Browse shelf) MOT 04/318 LB//DON/01/2018 Not For Loan (Restricted Access) TH3464 TH3464

MBA in Management of Technology

Total holds: 0

TH3464

University of Moratuwa 2016 Department of Management of Technology Faculty of Engineering

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