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Effects of antecedents on online brand communities on customer engagement with reference to Sri Lankan coconut kernel product brands

By: Jayawardena, Sabaragamu Ralalage Manu PriyangaContributor(s): Prof. Nalin Abeysekera [supervisor]Language: English Publisher: [2020]Description: xi, 133p. : charts, col. graphs, tables, CD-ROMSubject(s): PRODUCT BRANDS | SMALL AND MEDIUM SCALE ENTERPRISES – Sri Lanka | ONLINE BRAND COMMUNITIES | COCONUT INDUSTRY – Sri Lanka | MANAGEMENT OF TECHNOLOGY - Dissertation | MBA in Management of TechnologyOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2020
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Thesis Thesis Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Thesis Collection
62:65(043) (Browse shelf) MOT 04/408 LB/TH/02/2022 Not For Loan (Restricted Access) TH4642

MBA in Management of Technology

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Department of Management of Technology Faculty of Business University of Moratuwa 2020

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