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Consumer neuroscience

Contributor(s): Cerf, Moran [ed.] | Garcia- Garcia, Manuel [ed.]Language: English Publisher: Cambridge MIT press 2017Description: xii, 348p. : charts, ill., some col. Photos, tables, Bibliographical references and index includedISBN: 9780262036597Subject(s): CONSUMERS-Psychology | CONSUMER BEHAVIOR | BRAND CHOICE-Psychological Aspects | NEURONS-Physiology | NEURAL TRANSMISSION
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 Book Book Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well.
Lending Collection
658.8:005.32 C6 (Browse shelf) 03-40-02-08 Available (Lending) 114175
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