Effectiveness of celebrity endorsements in Sri Lanka's men's wear industry
Language: English Publisher: [2022]Description: vi, 53p. : col. graph, ill.(some col.) table, CD-ROMSubject(s): ATTRACTIVENESS | CREDIBILITY | MEANING TRANSFERRED | PURCHASE INTENTION | BRAND AWARENESS | BUSINESS - Dissertation | MANAGEMENT OF TECHNOLOGY - Dissertation | ENTREPRENUERSHIP- Dissertation | MBA in EntrepreneurshipOnline resources: Click here to access online Dissertation note: Department of Management of Technology Faculty of Business University of Moratuwa 2022| Item type | Current location | Call number | Shelving info | Copy number | Status | Date due | Barcode | Item holds | Course reserves |
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Thesis
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Library, University of Moratuwa
The University of Moratuwa Library (UML) is one of the most prominent technology libraries in the country. Its main subject specializations are Engineering, Architecture and Information Technology. However, the library caters to the requirements of the membership by housing books and other materials of general interest as well. |
658.11(043) (Browse shelf) | MOT 05/14 | LB/TH/32/2022 | Not For Loan | TH4909 |
Total holds: 0
Department of Management of Technology Faculty of Business University of Moratuwa 2022
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